The Journal

Notes from the atelier

Fabric provenance, repair guides and the occasional argument about why the fashion calendar is broken.

Composition, wash symbols and the small print that quietly decides whether a garment survives its third winter.

By Elena Marques | Guides | 14 Comments Continue Reading

A wardrobe audit we ran on 200 customers found the same thing every time: the coat you reach for is almost never the newest one.

By Tomas Ferreira | Essays | 31 Comments Continue Reading

We spent a week with the family that has spun our merino since 2019. Here is what a hundred-year-old loom sounds like at six in the morning.

By Elena Marques | Atelier | 8 Comments Continue Reading